Overview
ARLSP is a live-streaming and social entertainment platform connecting creators and audiences through live broadcasts, real-time interaction and community features. Octaoop Digital supported the platform’s organic-search visibility with a focused SEO and content programme designed to reach users beyond branded searches.
Our work
Campaign work included non-branded keyword research and targeting, SEO-led content development, on-page improvements, internal linking, backlink activity, business citations, and guest-post research and outreach.
The search strategy centred on live-streaming platforms, creator audience growth, live battles and alternatives to established streaming platforms.
Observed progress
Ranking reports began showing ARLSP content appearing for relevant non-branded search themes. The portfolio does not claim a final traffic, revenue or conversion outcome because the available evidence is better suited to showing the direction of search visibility and the work completed than a mature long-term performance result.
What the project demonstrates
The project shows how a newer digital platform can build an organic-search footprint around category and problem-based searches instead of relying only on people who already know the brand name.